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If you’re in Japan around November 15, don’t be surprised if your day suddenly feels 10x cuter. It’s Shichi-Go-San, the annual celebration where kids aged 3, 5, and 7 dress up in gorgeous traditional outfits and visit shrines for blessings. It’s wholesome, photogenic, and honestly one of those Japanese traditions that makes you go, “Awww!”

Little girls wear vibrant kimono, boys rock hakama or tiny suits, and parents turn into full-on photographers—capturing every smile, every pose, every “wait, stop running in your kimono!” moment.

And of course, there’s the iconic chitose-ame (千歳飴)—those long red-and-white candies symbolizing good fortune and long life. They come in the cutest bags decorated with cranes and turtles, because why not make good luck aesthetic?

Shichi-Go-San isn’t a public holiday, but you’ll definitely feel it. Shrines get busy, family photoshoots pop up everywhere, and the whole atmosphere is filled with celebration and gratitude for children growing healthy and strong.

If you’re living in Japan—or even just visiting—keep an eye out this month. You might just catch one of the sweetest cultural traditions in action.

Posted : 14 November 2025

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