by Zaj Banzon
Exactly one month after Valentine’s Day, Japan celebrates White Day, where the roles are reversed. On this “Reversed Valentine’s Day,” men return the gifts they received from women, typically in the form of sweets or presents. In Japan, it is customary to give a return gift after receiving one-these are called お返し (okaeshi).On ordinary occasions, okaeshi simply represents gratitude, but on White Day, each gift carries a hidden meaning. Whether you’re giving okaeshi out of affection or obligation, make sure you know the meaning behind it. If you’re unsure what to give in return, this blog will help you choose the perfect gift!
These treats express romantic feelings and deeper affection.
Macarons (マカロン) → “You’re one of a kind.”
Their colorful, elegant packaging conveys exclusivity and charm, making it the perfect gift for that special someone.
Candies (キャンディー) → “I like you.”
Their long lasting taste symbolizes a wish for a long, sweet relationship. If you’re looking for something more 和 (wa), Japanese taste, Konpeito (金平糖) would be a great choice.
Madeleine (マドレーヌ) → “I want us to be closer.”
Its shell shape symbolizes harmony and deepening relationships.
Caramel (キャラメル) → “I feel safe with you.”
The slow-melting texture represents a warm, trusting bond.
Baumkuchen (バウムクーヘン) → “Hope our happiness never ends.”
Its tree-ring-like layers represent growing together over time.
These are given out of politeness or as a friendly gesture, with no romantic intent.
Cookies (クッキー) → “Let’s stay friends.”
Their crisp texture suggests a lighthearted, casual relationship.
White Chocolate (ホワイトチョコ) → “Let’s keep things as they are.”
The “blank slate” color implies no romantic progression.
Marshmallows (マシュマロ) → “I’m not interested in you that way.”
Since they dissolve quickly, they symbolize a fleeting connection.
Gummies (グミ) → “I don’t really like you.”
Their chewiness and tendency to melt quickly can symbolize an unpleasant or short-lived connection.
Mug (マグカップ) → “I want to stay-in and relax with you.”
Since mugs are typically used in a home, it suggests a longing for a comfortable relationship.
Socks (靴下) → “I’m comfortable with you.” & “I want you by my side.”
Since they are worn directly on the body, they symbolize intimacy.
Accessories (アクセサリー) → “You’re mine.”
Necklaces suggest exclusivity (like a collar). Bracelets suggest possessiveness (like handcuffs).
Handkerchief (ハンカチ) → “I want to break up.”
The kanji for handkerchief (手巾, shukin) can be read as tegire which means cutting ties.
White Day is more than just an opportunity to return a Valentine’s gift-it’s a chance to send a message. Saying how you feel is never easy and sometimes words aren’t enough. Whether you’re expressing love, gratitude, or just being polite, the sweets and gifts you choose can say more than words. If you’re picking out a White Day gift this year, consider the hidden meanings behind each treat and make sure your message is clear!
Reference : [小田急百貨店オンラインショッピング | ホワイトデーのお返しには意味がある?本命、義理向きのお返しの意味をご紹介] https://shop.odakyu-dept.co.jp/ec/whiteday_column3
Posted : 13 March 2025
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